Fanar Advisor, an AJMS Group entity and boutique advisory firm headquartered in the UAE with a presence across multiple jurisdictions, has signed a Memorandum of Understanding (MoU) with National Bank of Fujairah PJSC (NBF) to establish a structured direct sales agent (DSA) partnership.

The collaboration will support NBF’s customer acquisition strategy across SME and corporate banking products, reinforcing a disciplined and scalable distribution framework.

The MoU formalises a collaborative framework under which Fanar Advisor will act as a direct sales agent and referral partner, supporting lead generation, customer onboarding coordination, and market outreach for selected NBF banking products, in full alignment with UAE Central Bank regulations and NBF’s internal governance standards.

Read more: https://mena.entrepreneur.com/business-news/national-bank-of-fujairah-and-fanar-advisor-sign-mou-to-strengthen-sme-banking-distribution